Tutorial: Get More Listeners To Your Internet Radio Station

So your radio station is up and running.  It was so easy to start.  But without a following already you find yourself sitting there looking at your listener statistics to only find one or two listeners pop up at a time.  This can be very frustrating and depressing for the enthusiast who has just set himself up with a great radio station and does not know what to do next.

Well here at Citrus3 we are far from marketing professionals however we have had some great radio stations and still do.  Big ones!!  Really big ones in fact…  In this guide we will talk to you about what needs to be done to get listeners to listen to your radio station and take your popularity to the next level.

1.  Have a website:

Having a website is very important.  Its a landing and advertising page for your radio station.  By having a brand and a fantastic clear image of your radio and a description of your radio station this will ensure people add you to their internet bookmarks and keep returning to listen.  A website helps people find you via search engines like google.  It also helps people remember you and come back to you.  A bit of search engine optimisation and marketing will go a long way too in helping your website reach the top of google which will also help people find your radio station.

2. Have a specific music genre:

Nobody wants to listen to an internet radio station of “Todays best hits” or “all of todays music”.  That is what FM radio is for. The most successful radio stations are those who have selected a very specific music genre.  So for example instead of playing music 24/7 of all kinds of dance music you need to find your very favourite type of dance music.  You will always have people who will come to your station and find you playing that really cool jazzy deep house track only to find the next dance track to be hard banging heavy techno.  This will only cause that previous listener to leave as he only likes deep house.  Same with rock.  If your radio is playing everything from indie rock to death metal this will only drive listeners away on a constant basis.  SOOO.  Keep your playlist and music style the same.  Choose a specific niche.  One that you like best and that you have the most mp3s.  This is why internet radio became so big.  Because of the choice of radio stations to suit every genre.  You can simply search for an internet radio station with your favourite music and listen to it all day long.

3. Make it very clear how to listen:

You need to create as many different options to listen.  We provide “tune in” links for all media players which can be copied and pasted into your website.  It will make it very obvious how to listen to your visitor.  All the visitor needs to do is click their desired media player and it will open with your radio station already playing.  Make sure you place your tune in links near the top of the page.  They need to be visible when your web page loads.  Your visitor should not have to scroll down the page to find the links to be able to listen.  Also add a flash player.  A flash player can be embedded on your website so the listener can press play and listen directly from the website.  The other magical thing with flash players is you can set them to auto play.  This is if you want someone to land on your website and the music to start playing instantly.  If your website has a lot of traffic in the first place your radio will too.

4.  Promote your radio station:

You can promote your radio station completely free.  Social media is the answer.  With twitter and Facebook being some of the most powerful tools to do so.  Ask your friends to share your “tune in” links or links to your website across the network.  Create a hash tag on twitter promoting your radio station.  Make a comment about your favourite artist on twitter and hash tag him with the link to your radio station so people who search for the artist will find a link to listen to him or the genre pop up.

Now with all the free social media tools used you could consider advertising.  If you have the budget you can invest in google adwords services and other pay per click campaigns.  You can also create a marketing plan on Facebook and push an advert to 1000s by targeting a certain age group.  Maybe there is a forum for your favourite style of music and they offer a banner to be added to the top for a small monthly fee.  All these services will help you reach out to people and gain listeners. This is how the big radio stations got big.  They advertised themselves daily until they didn’t have to any more.

5. Internet radio directories:

Put that in your google search.  100s of directories will come up where you can find a specific genre and see all radio stations available and even tune in via the directory.  If your not there already you should be!  Most of these directories will have an option for a broadcaster to register or sign up for a listing.  It should only take a few minutes.  The top directories you should consider are radio tuna, tune.in, radio tower, and shoutcast.com (which should be automatic if you use our services).

6.  Be patient

Gaining your listeners can take time.  Don’t sit there for 3 days looking at your listener stats constantly only to find you had one or two listeners.  Get grafting and do the marketing work we just told you to do.  You should be working on marketing your radio station as soon as you finish reading this guide, and do not stop until your site has a decent following.  As your listeners increase it only gets better and more fun..  So what are you waiting for.  You know what to do now.


For quality radio hosting services visit Citrus3

Citrus 3 Uptime Review December 2013

As part of our commitment to providing a world class service for our internet radio clients the last thing we want is downtime to affect clients radio services.

We are therefore launching a monthly review on our own uptime.

In December 2013 overall our entire network Citrus 3 experienced a 99.93% uptime as per our service level agreement.

2013 December 99.93 % Excellent

All data sourced from our service monitor at webhostingstuff.

Centova Cast Now Available

Just a quick update to all considering purchasing from Citrus3.

We are now offering the latest Centova Cast control panel with all new accounts:

Whether you’re a ShoutCast newbie or a seasoned streaming professional, Centova Cast makes it easy to configure your stream.  In addition to providing total control over your streaming server, Centova Cast also provides comprehensive autoDJ system.

When enabled, clients may upload their media (MP3s, etc.) directly to the server via FTP, manage their media through Centova Cast’s comprehensive AJAX Media Library system (described in the following slide), and schedule their media using Centova Cast’s advanced playlist scheduling system (also described on an upcoming slide).

This provides a complete, all-in-one solution for setting up an Internet radio station.

Centova Cast’s AJAX media library brings a familiar, desktop-style media management interface to the web.Media can be searched or browsed by artist, album, title, or genre. Tracks can be added to a playlist simply by dragging and dropping them on the desired playlist. This drag-and-drop functionality can be used to instantly schedule the selected tracks to play at a given time, or on a repeating schedule.

Centova Cast supports multiple playlists for each stream. Each playlist can be configured individually to control precisely how and when it will be played — at a specific time, on a repeating schedule, or on a rotation schedule with support for ranking by popularity (known as “weighting”).

Centova Cast provides the most comprehensive streaming radio statistics system commercially available today. It provides information about listener trends and demographics, data transfer, track performances and popularity, user agents, and much, much more.

Average session length is charted and graphed, and top listeners are ranked according to listener minutes and number of sessions. Listener countries are automatically determined, and the software used by the listener to tune into the stream is noted and identified as a media player or stream ripper to assist in abuse detection.

Top user agents are charted and graphed according to listener minutes and number of sessions. Each user agent is also classified as a legitimate media player (such as WinAmp, iTunes, etc.), or a stream ripper (a program used to steal music from your stream) to assist in abuse detection.

For quality Centova powered SHOUTcast Hosting visit Citrus3.com

How to list a SHOUTcast radio station in Winamp

We get this question a lot recently.  Its actually a really good way to get traffic flowing to your radio station easily.

Its all automatic and as long as your radio station is set to “public” in your live encoder or your auto DJ system,  you will be placed in their directory automatically.   However you need to be in the SHOUTcast top 500 stations.  This means your stream needs to be pulling in on average 50 simultaneous listeners throughout the day.

How To Get A Station Listed On Tune In App

To have your SHOUTcast radio station listed on Tune IN mobile app is great.  Its a feature that ranks highly with those that would like to have their radio stream available on other mobile devices other than the iPhone and those who would like more traffic driven to their radio stream.  One app which we love is Tune.IN which can be found at tunein.com

The first thing you will need to do is register for a broadcaster account with them.  This is pretty simple.  Once you register your shoutcast stream you will need to provide something called a direct link.

Below you can see an example of what a direct link in html looks like.  This is what tune.in will want.  Simple change the CAPS section “STATIONIP and PORT to those which your shoutcast stream uses and submit.

src=”http://??.??.??.???:80? <http://STATIONIP:PORT>?” name=”MediaPlayer”

For quality SHOUTcast hosting visit Citrus3.com


Citrus 3 Now Serving 100% Wind Powered SHOUTcast Servers

We have gone 100% green and have eliminated using any data centers not following this practice.  All SHOUTcast servers are powered by 100% wind energy.

Our energy supplier is Hydro Québec, whose electricity production is100% renewable, and 98% from hydroelectricity. Hydroelectricity only produces just 4 grams of CO2 per Kwh of electricity. That’s 56% less CO2 than wind energy, and less than 1% of that of natural gas and coal. In Québec electricity generation represents just 1% of all Green House Gas emissions, versus 32.5% in the USA.

We use high-tech free cooling technology to cool two of our data centers, cooling your servers using the cold Canadian winter air. Average temperatures in Montreal are significantly lower than most of the United States, with average minimum temperatures below freezing for five months of the year.

Server energy usage is lower depending on the level of server stress, dropping to less than 50% of the maximum energy utilization depending on traffic.

For environmentally friendly SHOUTcast Hosting visit Citrus3.com

Free SHOUTcast Flash Player

Follow these easy steps to get a free shoutcast flash player.  The player uses JWplayer technology and works with our services and is free to use with other shoutcast hosting providers.

Simply take the code below and paste it into your website html where you would like the player to be displayed.  Once you paste the code change the servernetwork:port to your server network name or IP and the port you are using e.g. (lime.citrus3.com:8000) :

<div id=”container”><a href=”http://www.macromedia.com/go/getflashplayer”>Get the Flash Player</a> to see this player.
<a href=”http://www.citrus3.com”>Powered by Citrus 3</a></div>
<script type=”text/javascript” src=”http://www.citrus3.com/swfobject.js”></script>
<script type=”text/javascript”>
var s1 = new SWFObject(“http://www.citrus3.com/player.swf”,


By default the player is set to autoplay so your stream will simply play when the page loads.

The player has start and stop features and a volume control.

For quality SHOUTcast Hosting visit citrus3.com

How to create an authhash for shoutcast v2 servers

The auth hash is a file located in the server dnas which tells the shoutcast directory that you want to make your station public on their directory.  It also includes your stream info such as radio station name, url of your radio station website, and the genre of your broadcast.  If you don’t have an auth hash and you attempt to broadcast as “public” set in your encoder your stream will fail and you will not be able to listen via a media player until you switch back to “private” (or create the auth hash)

To create the authhash you will first need to start broadcasting, switch on your live encoder or your auto DJ,  BS make sure your shoutcast server is running. Simply login to your server dnas.  To login to your dnas use your server IP and port.  If your server is lemon.cirus3.com and the port 8000 then you would visit http://lemon.citrus3.com:8000/admin.cgi (make sure you go to admin.cgi WITHOUT ANYTHING after .CGI) and login using admin as your username and the “administration” password provided in the control panel.  Once logged in simply click create authhash and fill in your station details.

You can now start your encoders and continue streaming public with your station being listed.

For quality SHOUTcast hosting visit Citrus3

Our New Blog

Finally after many years including a link and preparing on our website we have decided to launch our new shoutcast blog.

We decided it was time to provide our clients and passers by information on starting an internet radio station and how to get the most from our services.

Be sure to keep checking back for service updates and added features in the following few days.

Citrus3.com Shoutcast Hosting